Best Practices for Creating a Custom Link

Whether it is a specific category, product, or promotional page on a Merchant website, the goal is to direct your audience to the most relevant information to inspire action or drive a purchase. The ShareASale Custom Link tool will provide the option to create links for a Merchant and select the landing page you would like to direct your audience to!

The Custom Link tool also allows you to create short links, which are shortened URL's for your social media platforms. Learn how to create a custom link HERE and find best practices in implementing the custom links on your website and social media below!

Deep Linking to Category or Product Pages

Sending prospects to just the right web page eliminates 25% of all lost sales, resulting in higher commission.

Deep linking has been proven to increase Affiliate sales as the viewers are directed to a specific page on a Merchant website that will provide all of the necessary information to convert to a sale. Create a deep link using the Custom Link tool by providing a URL leading customers to an exact page other than the homepage.

As the primary information provider on a topic, create links that will add substance and shape the readers click-path to the most relevant content or products. Link to a destination with a low-bounce rate, such as category pages, or direct the reader to a specific product page as to increase the conversion rate!

TIP: Each Affiliate's strategy will differ depending on the audience and topic. Although one method should be universal for increased engagement, referencing relevant articles from YOUR website! Decrease the exit rate and expose Affiliates to even more content.

 

Social Media and Short Links

Facebook Tip: Allow the image to do the talking - get to the point and decrease characters using a ShareASale Short Link!

Not only will shortened links host tracking information for you to assess the effectiveness of your tweets, but they also appear much cleaner in a tweet.

Twitter Tip: Use the ShareASale Short Link option to create a shortened URL! Also, the extra character space allows your followers to retweet without eliminating any text.

Product Discovery Bookmarklet Tool

The Product Discovery Bookmarklet saves you time by allowing you to grab an Affiliate link directly from a Merchant’s website. The bookmarklet gives you the flexibility to choose an image and layout, customize the text, grab a short link (for social media purposes) and even add advanced tracking to the Affiliate link.

Product Discovery Tool Homepage

Custom Link for Merchant Page and Short Link Creator for Social Media

Product Link Detail

You will be able to see if the Merchant is a part of the ShareASale network without having to log in to your account through this tool, as well as if you are a part of their program or not. If not, you will be able to apply as an Affiliate without logging in to your ShareASale homepage.

ADDITIONAL RESOURCES

Posted on Thursday, May 1, 2014 at 02:49:00 PM in General News
Morgan Miller

By Morgan Miller

Morgan Miller is a Development Specialist at ShareASale.com. She takes great pride in working with both Affiliates and Merchants on the ShareASale Network! On a daily basis, Morgan works with new and established Merchants and Affiliates to ensure they have all the necessary resources to run a successful program. Outside of ShareASale, Morgan enjoys cheering on Ohio University sports (Go Bobcats!), Chicago Summers, and indulging in her completely terrible taste in music (Bieber, who?).

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